3 Ways to Perk Up Your Future With Branding


Talk about bittersweet feelings. As a veteran Brooklynite, I was saddened to hear that Sweet ‘N Low, the famous sugar substitute brand, has officially shuttered the doors of its legendary Fort Greene factory and relocated to greener-hued, mid-western, low-calorie pastures.

Funny thing is, I’ve never even tasted Sweet ‘N Low. However, despite my self-imposed abstinence, I have a warm affinity for the synthetic sweetener that’s been gracing coffee tables since 1957.

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Shaping Your Future Marketing Campaign with Social Media


Nothing has disrupted the marketing world quite like social media. Today, one person can literally connect with thousands of potential customers and clients with the click of a button. After all, there is a lot to be said for simply interacting with customers.

As the CEO of an internet marketing company, I see that social media is the top driver for relationship building and brand engagement. But don’t just take my word for it: facts, tips and expectations for the future of social media marketing all reinforce this shift in the landscape.

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Nine Social Media No-Nos To Avoid Committing

Social media

Social media is a great way for your brand to connect with your audience in real time. Before you go all in, however, it’s important to define a strategy — including do’s and don’ts — so that your company uses these channels wisely and doesn’t end up in hot water.

For example, perhaps it doesn’t make sense to be active on every platform — maybe your customers prefer to use LinkedIn over Snapchat. Be sure to also have a strong focus on the type of content you’re posting, as spamming your followers with irrelevant or repetitive messaging could make them want to unfollow your channels for good.

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6 Reasons Why Small Businesses Should Budget For Social Media Marketing

social media

It’s never been a secret that in order to run a successful business, you need to invest in marketing to ensure your brand is visible among the noise. While SEO and content creation are huge aspects to focus on, ignoring social media is no longer an option. People have come to expect finding all sorts of brands online, and your business is no exception.

Social media can provide benefits the best advertisements and email lists cannot compete with on their own. While it’s entirely possible to use your own time to run a commanding social media campaign, it’s often easier and a better investment to budget for social media opposed to using your valuable hours of the day.

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BRADY: Creativity a gift from God

Written by: Hal Brady.

creativity god

The topic assigned to me was “how to be creative.” Granted, the school official who made the assignment was making a lot of assumptions. Nevertheless, that was the assignment as I addressed the students.

According to The World Book Dictionary, the word “creative” means “having the ability to create, inventive, productive, artistic.” Being creative is a process and is something to be celebrated. But creativity is also a gift of God. Creativity is present in all of us. It may be hidden, blocked and stifled by all the conventions, but is still present in all of us. As I mentioned, it is a gift of God, a constituent of our human nature.

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The Truth About Tesla’s Autopilot Is We Don’t Yet Know How Safe It Is.


When a Tesla enthusiast was killed recently in an accident associated with the company’s Autopilot technology, the criticism came fast and furious. The Guardian, for one, asked, “Should Tesla be ‘beta testing’ autopilot if there is a chance someone might die? But just as quickly supporters of Tesla’s efforts emerged to tout the outstanding safety record of Autopilot. One notable example came from Peter Diamandis, the chairman of the XPrize Foundation who penned, “Upside Of Tesla’s Autopilot“. What’s troubling about that post — and other defenses of Tesla by smart people — is that they rely on bits of data that seem like facts upon which to build a case. They aren’t.

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3 Startup Fundamentals You Can Bootstrap When You Have No Money.


Have you wanted to start a business for the longest time, but keep coming to the same basic realization — you need money and have none to spare? You give up on starting and growing a business, and instead keep doing the things you’ve been doing, staying in the same ruts you’ve been stuck in forever.

If this describes you, I need you to hear something. Starting and growing a business — in the early phases — doesn’t have to be complicated, and it doesn’t have to cost you much money at all. It will take time and determination, but those are two things you should have plenty of.

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7-Eleven: Convenience and Conservation


7-Eleven Collaborates with Conservation International to Maximize Efforts in Energy Conservation, Packaging Improvements and Sets Goal for Increased Community Engagement.

7-Eleven, Inc., the world’s largest convenience retailer, is working with Conservation International (CI), a nonprofit organization dedicated to building a healthier, more prosperous and more productive planet through science, policy and partnerships, to set measurable corporate social responsibility (CSR) goals to reduce its environmental footprint.

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How your anxiety is affecting your creativity.

By Emma Clark Gratton

‘Anxiety is the handmaiden of creativity’, wrote TS Eliot. But modern research shows the relationship is much more complicated.anxiety

The stereotype of the tortured artist battling internal demons is much older than the controlled study. Aristotle declared that ‘No great mind has ever existed without a touch of madness’ and Lord Byron wrote frankly, ‘We of the craft are all crazy. Some are affected by gaiety, others by melancholy, but all are more or less touched’.

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