Shaping Your Future Marketing Campaign with Social Media


Nothing has disrupted the marketing world quite like social media. Today, one person can literally connect with thousands of potential customers and clients with the click of a button. After all, there is a lot to be said for simply interacting with customers.

As the CEO of an internet marketing company, I see that social media is the top driver for relationship building and brand engagement. But don’t just take my word for it: facts, tips and expectations for the future of social media marketing all reinforce this shift in the landscape.

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Nine Social Media No-Nos To Avoid Committing

Social media

Social media is a great way for your brand to connect with your audience in real time. Before you go all in, however, it’s important to define a strategy — including do’s and don’ts — so that your company uses these channels wisely and doesn’t end up in hot water.

For example, perhaps it doesn’t make sense to be active on every platform — maybe your customers prefer to use LinkedIn over Snapchat. Be sure to also have a strong focus on the type of content you’re posting, as spamming your followers with irrelevant or repetitive messaging could make them want to unfollow your channels for good.

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6 Reasons Why Small Businesses Should Budget For Social Media Marketing

social media

It’s never been a secret that in order to run a successful business, you need to invest in marketing to ensure your brand is visible among the noise. While SEO and content creation are huge aspects to focus on, ignoring social media is no longer an option. People have come to expect finding all sorts of brands online, and your business is no exception.

Social media can provide benefits the best advertisements and email lists cannot compete with on their own. While it’s entirely possible to use your own time to run a commanding social media campaign, it’s often easier and a better investment to budget for social media opposed to using your valuable hours of the day.

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Facebook adds its Dynamic Ads product to Instagram


Dive Brief:

  • Facebook has expanded its Dynamic Ads retargeting product to Instagram.
  • Explaining how marketers might find retargeting valuable on Instagram, in a blog post Facebook pointed out 54% of people are spending a majority of their time in mobile apps. Meanwhile, 60% of Instagram users reported discovering new products on the platform, 75% say they’ve taken action after seeing a product post, and almost 20% of 2015 holiday purchases happened on a mobile device.
  • Facebook also rolled advanced options for Custom Audiences from advertisers’ websites with new targeting options including: website behavior frequency, website time spent, dynamic date ranges for specific behaviors, and device targeting.

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Mother shoots and sledgehammers kids’ iPhone to cure their social media addiction


Those kids these days with their iPhones and their Twitter and their Facebook… why can’t they be obedient and polite like they used to be? That’s the question that one mother recently asked when she decided to deliver a brutal cure to her kids’ social media addiction by first shooting and then sledgehammering their iPhone. And yes, it was all caught on video.

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Beyond Periscope: Powerful Live Streaming Platforms From YouTube and Facebook


If you stream live on Periscope, chances are you’ve got a wish list of enhancements you want, and you wanted them yesterday. Small Business Trends spoke with Ryan Steinolfson and took a closer look at YouTube, which already has a number of active new functions available to its live broadcasters, including monetization.

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