Emoji Marketing: Another Fly In The Mobile Marketing Ointment?

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Not long ago, right here in these hallowed halls, as it were, I penned a piece with the not-so-upbeat title The Pathetic State Of Mobile Marketing And Advertising. The reason for my use of the word that is defined as being miserably or contemptibly inadequate was based on some findings of different mobile-related research.

Pathetic seemed to be the correct adjective given the fact that less than two in 10 advertisers consider themselves to be “advanced” when it comes to mobile and a mere 2 in 10 use personalization when it comes to their mobile endeavors.

So it is quite clear that far too many marketers and advertisers still don’t “get it” when it comes to mobile.

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Shaping Your Future Marketing Campaign with Social Media

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Nothing has disrupted the marketing world quite like social media. Today, one person can literally connect with thousands of potential customers and clients with the click of a button. After all, there is a lot to be said for simply interacting with customers.

As the CEO of an internet marketing company, I see that social media is the top driver for relationship building and brand engagement. But don’t just take my word for it: facts, tips and expectations for the future of social media marketing all reinforce this shift in the landscape.

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6 Reasons Why Small Businesses Should Budget For Social Media Marketing

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It’s never been a secret that in order to run a successful business, you need to invest in marketing to ensure your brand is visible among the noise. While SEO and content creation are huge aspects to focus on, ignoring social media is no longer an option. People have come to expect finding all sorts of brands online, and your business is no exception.

Social media can provide benefits the best advertisements and email lists cannot compete with on their own. While it’s entirely possible to use your own time to run a commanding social media campaign, it’s often easier and a better investment to budget for social media opposed to using your valuable hours of the day.

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Mad Men and invisible women: how the advertising industry failed to move on.

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When advertising executive Michelle Gilson thinks about sexism in her business, she thinks about silly girls. You’ll know the trope: the attractive young woman who is simultaneously independent and idiotic, doing silly things in hysterical fashion because apparently that is all she is good at.

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What’s your biggest digital marketing challenge?

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With the world becoming digital in every way possible, it’s easy to see why digital media is gaining prominence among both consumers and businesses. For consumers, it offers engaging, informative, timely content, plus it’s convenient and flexible. For businesses, it offers cost-effectiveness, instant feedback, accessibility, and much more. But that’s only if it’s done right. If you’re a marketing professional, entrepreneur, or a digital media evangelist who has worked towards charting digital marketing plans and channelising efforts with a larger view of driving organisational growth, you’ve probably experienced both hits and misses.

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