“Bad” Innovation Is Just What Your Company Needs

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It’s easy to spot and celebrate the innovations that change company fortunes: Apple’s iPhone, Warner-Lambert’s (and then Pfizer’s) Lipitor, Microsoft’s Windows, to name a few. What is harder to appreciate are those innovations that aren’t the blockbusters and home runs but nonetheless play a critical role in a company’s innovation strategy. I’m not talking about the incremental improvements, but rather the value of launching new products and services that hold tremendous value even though they don’t shoot for the moon.

What follows are four perfectly good reasons, aside from world domination, to pursue innovations.

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Emoji Marketing: Another Fly In The Mobile Marketing Ointment?

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Not long ago, right here in these hallowed halls, as it were, I penned a piece with the not-so-upbeat title The Pathetic State Of Mobile Marketing And Advertising. The reason for my use of the word that is defined as being miserably or contemptibly inadequate was based on some findings of different mobile-related research.

Pathetic seemed to be the correct adjective given the fact that less than two in 10 advertisers consider themselves to be “advanced” when it comes to mobile and a mere 2 in 10 use personalization when it comes to their mobile endeavors.

So it is quite clear that far too many marketers and advertisers still don’t “get it” when it comes to mobile.

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The Truth About Tesla’s Autopilot Is We Don’t Yet Know How Safe It Is.

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When a Tesla enthusiast was killed recently in an accident associated with the company’s Autopilot technology, the criticism came fast and furious. The Guardian, for one, asked, “Should Tesla be ‘beta testing’ autopilot if there is a chance someone might die? But just as quickly supporters of Tesla’s efforts emerged to tout the outstanding safety record of Autopilot. One notable example came from Peter Diamandis, the chairman of the XPrize Foundation who penned, “Upside Of Tesla’s Autopilot“. What’s troubling about that post — and other defenses of Tesla by smart people — is that they rely on bits of data that seem like facts upon which to build a case. They aren’t.

Continue reading “The Truth About Tesla’s Autopilot Is We Don’t Yet Know How Safe It Is.”

Energy-efficient web to be created by ‘GreenWeb’

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Researchers, including an Indian-origin scientist from the University of Texas at Austin, have developed a new, open-source computer programming framework “GreenWeb” that allows people to save more battery power while browsing on mobile devices. Developed by electrical and computer engineering professor Vijay Janapa Reddi and graduate student Yuhao Zhu, “GreenWeb” is a set of web programming language extensions that enable web developers to have more flexibility and control than ever before over the energy consumption of a website.

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Why innovation labs fail and how to make them succeed

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Team working on project together and sharing ideas in workshop

Think hard about what you want your innovation lab to do — if you don’t, you may end up with a hipster money pit.

An increasing number of blue-chip firms are using so-called innovation labs to generate new ideas. Such creative workshops are seen as a great way to encourage new thinking, without putting the core operations of the business at risk.

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Calling all entrepreneurs: France wants your help to build a strong economic future…and its wallet is open

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This sponsored post is produced in association with BPIFrance.

Investing in companies these days can be pretty easy. You do some research into firms with a good potential for revenue and profit — maybe get a hot tip from a friend or relative — then find a broker and give them a few bucks to stake your investment. From there, you can just sit back and hope for a good return.

Continue reading “Calling all entrepreneurs: France wants your help to build a strong economic future…and its wallet is open”