I’m a huge advocate of personal branding. It’s how I built my online marketing consulting agency from the ground up, with no funding or investors, and it’s how I help my clients grow their brands.
Building a strong personal brand should be everyone’s focus. Why? Consumers want to connect with a person, not a faceless brand. A strong personal brand positions you as a thought leader in your industry, leading consumers to connect with your brand on a personal level.
Not only can your personal brand help attract new business, but it can help you connect with investors and put you in front of new opportunities that otherwise wouldn’t have been presented to you.