It’s Time For Everyone To Focus On Personal Branding (Even Spine Surgeons)

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I’m a huge advocate of personal branding. It’s how I built my online marketing consulting agency from the ground up, with no funding or investors, and it’s how I help my clients grow their brands.

Building a strong personal brand should be everyone’s focus. Why? Consumers want to connect with a person, not a faceless brand. A strong personal brand positions you as a thought leader in your industry, leading consumers to connect with your brand on a personal level.

Not only can your personal brand help attract new business, but it can help you connect with investors and put you in front of new opportunities that otherwise wouldn’t have been presented to you.

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3 Ways to Perk Up Your Future With Branding

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Talk about bittersweet feelings. As a veteran Brooklynite, I was saddened to hear that Sweet ‘N Low, the famous sugar substitute brand, has officially shuttered the doors of its legendary Fort Greene factory and relocated to greener-hued, mid-western, low-calorie pastures.

Funny thing is, I’ve never even tasted Sweet ‘N Low. However, despite my self-imposed abstinence, I have a warm affinity for the synthetic sweetener that’s been gracing coffee tables since 1957.

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San Francisco Bay Area Website Design Company Updates Branding and Website

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San Francisco Bay Area graphic design and website design company Project6 Design is pleased to announce the launch of a new brand identity, website design + development, and marketing collateral for Zetta. Zetta is an award-winning provider of high-performance cloud backup and disaster recovery solutions that are a worry-free choice for businesses and managed service providers. The Company’s direct-to-cloud approach provides businesses a fast and reliable way to protect, access and quickly recover their business-critical data and systems — both physical and virtual — without the need for costly extra hardware.

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5 Ways Brands Can Connect With Social Media Messaging

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Billions of people worldwide use apps like Facebook Messenger, WeChat and Snapchat to connect, with new users logging on every day. Even more so than other iterations of social media, messaging is all about relationships. Global trends indicate that messaging is poised to take over—usurping email and call centers, playing a crucial role in retail commerce and changing the way we play.

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