12 Social Media Advertising Mistakes Even the Big Brands Make

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Social media advertising done badly is like throwing money down the rabbit hole.

Here are some prime examples of what not to do with your advertising. Fear not if you’ve made these mistakes in the past: The majority of us have made the same mistakes. Just learn from them and move on.

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3 Ways to Perk Up Your Future With Branding

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Talk about bittersweet feelings. As a veteran Brooklynite, I was saddened to hear that Sweet ‘N Low, the famous sugar substitute brand, has officially shuttered the doors of its legendary Fort Greene factory and relocated to greener-hued, mid-western, low-calorie pastures.

Funny thing is, I’ve never even tasted Sweet ‘N Low. However, despite my self-imposed abstinence, I have a warm affinity for the synthetic sweetener that’s been gracing coffee tables since 1957.

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The New Day: Was This Print Advertising’s Last Stand? As Featured on the EngageSciences Blog

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One of Europe’s largest newspaper publishers announced it will shut down The New Day newspaper just two months after launch. So does the closure of the experimental paper — which aimed to target readers who had “fallen out of love with print media” — now signify print’s last stand? Wayin’s new CEO, Richard Jones, shares his insights on what it means for the media and publishing industry.

Continue reading “The New Day: Was This Print Advertising’s Last Stand? As Featured on the EngageSciences Blog”