3 Ways to Perk Up Your Future With Branding

branding

Talk about bittersweet feelings. As a veteran Brooklynite, I was saddened to hear that Sweet ‘N Low, the famous sugar substitute brand, has officially shuttered the doors of its legendary Fort Greene factory and relocated to greener-hued, mid-western, low-calorie pastures.

Funny thing is, I’ve never even tasted Sweet ‘N Low. However, despite my self-imposed abstinence, I have a warm affinity for the synthetic sweetener that’s been gracing coffee tables since 1957.

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The New Day: Was This Print Advertising’s Last Stand? As Featured on the EngageSciences Blog

advertising-print

One of Europe’s largest newspaper publishers announced it will shut down The New Day newspaper just two months after launch. So does the closure of the experimental paper — which aimed to target readers who had “fallen out of love with print media” — now signify print’s last stand? Wayin’s new CEO, Richard Jones, shares his insights on what it means for the media and publishing industry.

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