San Francisco Bay Area graphic design and website design company Project6 Design is pleased to announce the launch of a new brand identity, website design + development, and marketing collateral for Zetta. Zetta is an award-winning provider of high-performance cloud backup and disaster recovery solutions that are a worry-free choice for businesses and managed service providers. The Company’s direct-to-cloud approach provides businesses a fast and reliable way to protect, access and quickly recover their business-critical data and systems — both physical and virtual — without the need for costly extra hardware.
Zetta’s B2B brand, marketing materials, and website were desperately out of date and not reflecting their brand personality. The website grew organically over time and eventually had mixed messages both in tone and visual hierarchy. The original brand identity had been created by the co-founders and now the company was ready for a professional update.
Starting from the ground up, Project6 analyzed their brand personality running through exercises to distill their true brand character. A new identity was created to reflect their business promise: continuous access to business-critical data & applications. This new mark also mimics data flow (up and down) and creates a memorable Z. Looking at their information architecture while addressing the needs of the target audience, a new site structure was established.
Zetta achieved brand consistency with their new identity, brand tools, marketing collateral, trade show booth, and website. Utilizing the latest web technology: Drupal 8 CMS, SaaS, Bootstrap, Marketo CRM integration, animated SVG icons, responsive development, parallax image display and a fixed header for constant access to business-critical CTA, the new website is primed to last and make a big impact on the bottom line.
Project6 Design, Inc. is an award-winning San Francisco Bay Area website design company working with high-tech, retail, education, and nonprofit organizations. Our strategic process helps clients express their true brand character, solve complex usability problems, and drive business results. Our design firm’s services include branding, print collateral design, and web design and development. Client brands include eBay, Gap, CA Technologies, Old Navy, The Siebel Foundation and many others. For more information, call (510) 540-8005, email: info(at)project6(dot)com or visit our website at https://www.project6.com.