5 Mentors Every Successful Entrepreneur Needs

Credit: James Patrick

Connecting with the right people can help you gain the skills, confidence, and connections you need to excel.

The fastest way to become the best is to learn from the best. But there’s more than one way to reach new levels of success. That’s why you need more than one mentor to help you along the way.

Continue reading “5 Mentors Every Successful Entrepreneur Needs”


The New Day: Was This Print Advertising’s Last Stand? As Featured on the EngageSciences Blog


One of Europe’s largest newspaper publishers announced it will shut down The New Day newspaper just two months after launch. So does the closure of the experimental paper — which aimed to target readers who had “fallen out of love with print media” — now signify print’s last stand? Wayin’s new CEO, Richard Jones, shares his insights on what it means for the media and publishing industry.

Continue reading “The New Day: Was This Print Advertising’s Last Stand? As Featured on the EngageSciences Blog”

Facebook adds its Dynamic Ads product to Instagram


Dive Brief:

  • Facebook has expanded its Dynamic Ads retargeting product to Instagram.
  • Explaining how marketers might find retargeting valuable on Instagram, in a blog post Facebook pointed out 54% of people are spending a majority of their time in mobile apps. Meanwhile, 60% of Instagram users reported discovering new products on the platform, 75% say they’ve taken action after seeing a product post, and almost 20% of 2015 holiday purchases happened on a mobile device.
  • Facebook also rolled advanced options for Custom Audiences from advertisers’ websites with new targeting options including: website behavior frequency, website time spent, dynamic date ranges for specific behaviors, and device targeting.

Continue reading “Facebook adds its Dynamic Ads product to Instagram”

Tech Talk: Which navigation app is most helpful on the roads?


CHESTERFIELD COUNTY, Va. (WRIC) — All this week, Good Morning Richmond is taking a closer look at the technology we use in our everyday lives.

With so many navigation apps out there to help you get around, how do you know which is best for you? The ladies of Good Morning Richmond tested a few of them out to see how they compare.

Continue reading “Tech Talk: Which navigation app is most helpful on the roads?”

What’s your biggest digital marketing challenge?


With the world becoming digital in every way possible, it’s easy to see why digital media is gaining prominence among both consumers and businesses. For consumers, it offers engaging, informative, timely content, plus it’s convenient and flexible. For businesses, it offers cost-effectiveness, instant feedback, accessibility, and much more. But that’s only if it’s done right. If you’re a marketing professional, entrepreneur, or a digital media evangelist who has worked towards charting digital marketing plans and channelising efforts with a larger view of driving organisational growth, you’ve probably experienced both hits and misses.

Continue reading “What’s your biggest digital marketing challenge?”

Why innovation labs fail and how to make them succeed

Team working on project together and sharing ideas in workshop

Think hard about what you want your innovation lab to do — if you don’t, you may end up with a hipster money pit.

An increasing number of blue-chip firms are using so-called innovation labs to generate new ideas. Such creative workshops are seen as a great way to encourage new thinking, without putting the core operations of the business at risk.

Continue reading “Why innovation labs fail and how to make them succeed”

Google faces record-breaking fine for web search monopoly abuse

Google could face down Ms Vestager in court CREDIT: REUTERS

Google faces a record-breaking fine for monopoly abuse within weeks, as officials in Brussels put the finishing touches to a seven-year investigation of company’s dominant search engine.

It is understood that the European Commission is aiming to hit Google with a fine in the region of €3bn, a figure that would easily surpass its toughest anti-trust punishment to date, a €1.1bn fine levied on the microchip giant Intel.

Continue reading “Google faces record-breaking fine for web search monopoly abuse”

5 Ways Brands Can Connect With Social Media Messaging


Billions of people worldwide use apps like Facebook Messenger, WeChat and Snapchat to connect, with new users logging on every day. Even more so than other iterations of social media, messaging is all about relationships. Global trends indicate that messaging is poised to take over—usurping email and call centers, playing a crucial role in retail commerce and changing the way we play.

Continue reading “5 Ways Brands Can Connect With Social Media Messaging”