Nintendo YouTube videos are now being branded with the company’s red & white logo rather than one for each category such as Wii U, 3DS, and eShop.
Gone are the days of being able to distinguish a Wii U, 3DS, or eShop video from one another. Instead, Nintendo’s classic — iconic — white lettering on red background logo, as seen above, brandishes the lower left corner of each and every video thumbnail.
Nintendo began rebranding their YouTube videos on Monday, April 4 with the release of the “Bravely Second: End Layer – Overview” trailer; that also happens to be the same day Nintendo changed their Twitter profile photo to the red & white logo. Now, two weeks and ten YouTube videos later, it’s clear Nintendo has no plans to revert back to segregated visual cues.
Interestingly, however, Nintendo started showing off their vibrant red & white last September when they shipped retailers new marketing banners for their electronics departments. That same day, we visited a local Target store to inquire about the new style. “We put these up because Nintendo is celebrating the 30th anniversary of Mario,” a Target manager told us. “We’re not sure if they will stay up past the holidays or not.”
(There was even that brand-new render of Link, too.)
Today, the same big and bold banners hover over Nintendo’s hardware and software sections, silently corralling in customers as they pass by. But Target isn’t the only store displaying them — Walmart and GameStop have them all prettied and fancied up as well.
The fact that the branding/marketing of Nintendo YouTube videos corresponds to retailer banners and the fresh and flashy Twitter image surely can’t be a coincidence. Nintendo has, instead, gradually moved toward the single unified logo to represent their brand as a single item — perhaps in preparation for the upcoming release of Nintendo NX.
But make of this new, subtle, and gradual change what you will.
Below, we’ve included thumbnail images for two Nintendo Minute videos. The one on top uses the red & white branding, while the one on the bottom uses the old and dull grey & white branding.
Feel free to let us know your thoughts in the comments section below or on our social media channels.
Nintendo YouTube Videos Rebranded
Source: www.nintendonews.com By Kevin McMinn