Predict Trends with Presence Marketing, Win the Center Store with Q Drinks and Made in Nature at BevNET Live

1807d93

BevNET is excited to announce new speakers and panelists who will be joining BevNET Live Summer 2016 for discussions on marketing, sales and product development strategies for beverage entrepreneurs:

Bill Weiland, the CEO and Founder of Presence Sales and Marketing, will take the stage for a presentation that will offer a peek into the world of food and ingredient trends that are of key importance to emerging beverage companies. Weiland, whose brokerage firm specializes in the development of natural and organic food and beverage companies, has emerged as one of the leading experts in predicting the growth of new categories and the products within those categories that can thrive and win. Weiland will also discuss ways that companies who are thriving in natural channels can bridge the gap between consumer education around new products to brand development within the broader audience.

Jordan Silbert, Brian Ross, and John Maggiore will join a panel discussing strategies for small brands to find a home in a center-store grocery environment. Long considered a space where emerging brands face challenges from much larger competition, Silbert’s Q Drinks and Ross’s Telula are showing that entrepreneurial brands can make a convincing argument to retailers who want update and energize staid center aisles, even within placid categories like CSDs and Shelf-Stable Juices. Joined by Maggiore, a longtime consultant and broker within the natural and specialty grocery trade, the three will share ways that entrepreneurs can find strong revenues inside the store perimeter, rather than taking their chances in the more unpredictable produce and cold-box sections that are favored for the margins that immediate consumption tends to drive. Additionally, they will discuss center-store as part of a wider sales and marketing strategy and how brands can still stand out even in lower-traffic areas.

The conference, which is designed to help innovative beverage companies explore ideas around growth, investment, and retailing strategy, will take place on June 14 and 15 in Manhattan at the Metropolitan West, 639 W. 46th St., New York.

Early Bird registration for the event ends Friday, April 29. Register now and save $200.

About BevNET Live:

BevNET Live Summer 2016 will take place at the Metropolitan West in New York, NY on June 14 & 15.

BevNET Live is a two-day forum for beverage entrepreneurs, suppliers, distributors, retailers and investors to gather and exchange ideas through interactive panels, lectures, and networking.
Attendees are able to access the expertise of investment professionals on ways to attract funding, successful brand owners about their inspiring stories, retail and distribution gatekeepers on growth strategies and industry advisors on sales, marketing, and branding challenges. BevNET Live offers extensive and in-depth programming and networking with other attendees and the BevNET.com community, which has spent more than a decade dedicating itself to careful reporting on the fast-moving beverage industry. More than just a conference, BevNET Live includes exclusive offerings including the BevNET Live Expo, the New Beverage Showdown, a Sampling Bar option for all attendees, a Beverage School for new entrepreneurs, and more.

Questions about BevNET Live or need help registering? Please reach out to Jon Landis at (617) 231-8834 or jlandis@bevnet.com.

Sponsorship and exhibitor opportunities for BevNET Live Summer 2016 are still available. To learn more, please contact John McKenna at (617) 231-8825 or jmckenna@bevnet.com.

Source: www.bevnet.com

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s